Author : Jay Allyson

There are multiple ways to get traffic to your website for very little cost that can make you money online

If you just got a small proportion of those visitors to convert to leads or sales, that has cost you nothing but your time

There are two hard facts of any internet business that you cannot escape

To make money online, you need to generate traffic to your website and second, you need to convert that traffic into buyers

You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details or to your information site or blog

First, you should focus on identifying your killer keywords – the ones that attract the right kind of people into you business

With a good match between what people are searching for and what you are offering, the actual traffic you generate will be more highly targeted and predisposed to your offer and so more likely to convert into buyers

If no one goes to your site, it hardly bares a chance of generating an income

BUT, it doesn’t take thousands to generate website traffic to your site

While there are ways to jumpstart your traffic flows, the holy grail is knowing how to generate low cost website traffic without having to run up a huge daily advertising bill

Here I present to you my top 7 strategies to generate low cost website traffic that could help make money online for you

1 Link exchanges

This is a well known and proven strategy It’s rare these days to see a website without a link to another site

Many business owners are willing to exchange links with one another so that they could produce more visibility for their sites

The more you create back links to your website from other pages, the more the traffic you’ll see coming as you’ll start to rank higher

If you’re exchanging links with other sites, it’s important that the link is relevant This usually means it is in the same niche or a relate niche as your own site

This is more likely to please your human visitors as it provides additional information or services related directly to what interests your target traffic

Exchanging links with authority sites or sites with high page ranks will also increase your traffic even more significantly, as it will boost your rankings in search engine listings

This is known as SEO or Search Engine Optimisation

2 Article Marketing

There are many electronic magazines (called ezines) and online newsletters around on the internet which provide free space for you to submit articles

If you want to keep your costs low, you can write the articles yourself But you can save time, by using the many freelance writers who are willing to create articles on your best converting keywords or keyword phrases The costs are less than you would imagine

Write articles that complement your website, product, business or other offer Write on topics that you have expertise on so you develop your knowledge researching around the subject and can come across as an authority

Write articles that produce tips and guidance on the subject or your niche Looking at existing content on your chosen niche will help you find gaps so less competition and your article will rank more highly for those keywords

At the end of the article submission process, you can insert a “resource box” It’s here that can say something about yourself or your business and provide your visitors with a link to your site if they want to find out more

If they do go there, they are already impressed and predisposed to your offer, wouldn’t you say?

Once you have your article accepted in your primary article directory, you can also send variations to other article directories

There is a lot of free article submission software available to automate the process and if you are doing a lot of article marketing, a great paid service I personally use is SubmitYourArticles

3 Video marketing

Video marketing can send literally thousands Of visitors to your primary business It really is the social medium of the moment Just look at the popularity of YouTube! 5-10 minutes is all you need to get your point across

You can either use a camcorder to video your own talking head or create a footage around your product or offer and add the audio later

If you’re not yet confident on camera, you can also create a series of photos and powerpoint slides and record an audio commentary around that

Don’t forget to add your website URL as a running title along the top

Once you have a few videos made, you then need to drive traffic to them The best way is to submit them to video sites The most popular are youtube com, metacafe com and dailymotion com

To really maximise exposure and get the most traffic back to you website, you can use video submission tools There’s a free video submission service, TubeMogul An even better tool is a paid service I use is Traffic Geyser

When you have registred on the prime video sites, the submitter tool will submit your videos automatically to various video sites and get you lots of traffic to your url

4 Forum marketing

This is completely free – it only requires an input of your time Do some initial sculking around to identify the kinds of problems people have in this niche

Once you feel you understand the community, you can start to feedback a comment, start a post, here and there, using your knowledge and expertise

You can get free advertising when you go to forums that have the same subject or niche with your site

With every post, you can add a link to your site But remember first to give value, not just blatantly advertise your site

As you build your reputation, you also build the reputation of your site that could be frequented and trusted by many people

5 Twitter marketing

Twitter and blogging go hand in hand They help you build your authority and social networks within your niche

Twitter has totally transformed the way that people communicate online and since it’s free, it really should be an indispensable part of your overall marketing strategy and link to your blog

Twitter is free to join and you can get set up with an account in a matter of just a few minutes

Twitter has proven itself to be incredibly addictive and, for business owners, very valuable too

Technology such as Twitter has the potential to give us more than just an opportunity to tell others what happened in our day We can use it to reach more people in a meaningful way

Imagine if you had cost-efficient and fast marketing tools that met existing customers where they are and that also helped you acquire new customers

Imagine if you had the power to build a network of like-minded peers, a community of shared ideas and creativity

6 Blog marketing

You blog should therefore be one of the main hubs for your business It’s all about YOU Inc

As your name gets passed around, you can widen your public awareness and build an opt-in list and RSS subscribe feed for people who regularly visit your site

People buy from people they know, like and trust A blog is like dating – you wouldn’t propose on the first date so why shove your sales pitch down a new visitors throat

You can point your articles, videos, forum posts and social media activities all through your blog

This may sound like hard work because of all the articles you may need to use to build a blog but on the contrary, this is not so There are many many sources of ideas and inspiration for your blog, which come from your day to day activities and your own personal development

7 Facebook marketing

Social networking has always been a main part of many internet marketers strategy But most don’t use it effectively at all They flood the likes of Facebook and Myspace with offers and promotions This won’t work

If you want to use social tools like Facebook to generate traffic to your website, you first have to identify the right groups and then invest something of yourself

You need to be prepared to make a personal connection with other folks in the community It’s all about relationships and connecting with people on a personal level

Posting up useful content on social networks will get you some awesome rankings on Google The search engines seem to put a premium on sites like Facebook, Myspace, YouTube, Squidoo and Hubpages

In all these free or low cost traffic generation methods, it’s all about giving value to your niche community

Leads generated in this way will be far more valuable as leads back to you – interested, highly targeted, committed and profitable

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Syndication Source: Thought Search Articles

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